Where, when, and how you market your rental property can mean the difference between keeping your property filled or, having trouble creating an interest in the property. When you hit the right property marketing target, the crowd goes wild. As you get to know your property and your audience, you’ll be able to target your communications to a specific audience for your rental, allowing you to create marketing materials that draw a group of deeply interested prospective tenants.
Get to Know Seattle’s Tenants
Seattle’s tenants are a diverse group. In this city, you’ll find low to high-income families who are looking for a place to raise their children and stay close to work. You’ll find singles and couples who are embracing the night life and attractions of Seattle neighborhoods or looking for a place to live that’s close to their tech jobs. Two trends have shifted Seattle’s rental landscape in recent years. As the city has become a technology hub, mobile singles and couples have moved here to embrace those jobs. Also, downsizing Boomers have reached into the Seattle housing market as they look for smaller homes in walkable and active communities.
Get to Know Your Neighborhood
With any product, you need to have a successful convergence between the customer and that product, or the customer won’t buy. The same goes for property rentals. You need to understand your specific Seattle neighborhood. If you’re a landlord of a downtown property, your neighborhood appeals to singles and couples who appreciate high-end living and world-class attractions. If you’re an owner in Columbia City, your neighborhood is walkable and friendly, suitable for families and students. Within each larger part of the city, there are subsections that appeal to different groups. While Pioneer Square might be urban, it’s more up-and-coming and appeals to lower-income singles and couples than an apartment in the downtown core.
Developing Marketing Materials That Speak to a Specific Audience
Your marketing efforts should address each specific audience that might be interested in your rental property. Some neighborhoods attract several different audiences, and you can decide if you’d like to target one or all. Look at the existing demographics of an area to see who’s enjoying that neighborhood already. Examine the amenities and create a list of those features that attract specific audiences:
- Families are looking for access to schools, parks, and recreation facilities. They appreciate a walkable community with friendly neighbors and slower, safer roads. They like to be close to work to reduce commute times.
- Lower-income couples and singles are looking for easy transportation to jobs and communities that are diverse and engaging. Some may be in school, so they want easy access to college campuses and accommodation that is easy to share with others.
- Higher-end couples and singles may be interested in a diverse and trendy neighborhood with many restaurants and opportunities for nightlife. This can be in an urban area or a gentrifying suburb.
Marketing your Seattle rentals can require research as well as certain skills. You need to get to know the rental market and the different types of tenants who are keen to rent. When you’re looking for rental property marketing support, contact Lori Gill and Associates. We’re Seattle rental experts, and we’re here to help you enjoy your experience as a Seattle landlord. We’ll do the work so you can enjoy your investment. Contact us today for more information about our property management and marketing services.
